Embrace Your Way of Doing Business
It’s so easy to fall into the trap of comparison. You see these polished, idealised images of what a “real” business owner should look like—someone who is always on top of things, perfectly organised, exuding confidence, and running their business effortlessly.
But let me tell you something: that image is a myth.
It simply doesn’t exist.
I hear this from clients all the time. They feel like they’re failing because they can’t live up to this impossible standard. And instead of focusing on what makes them unique, they find themselves chasing a version of themselves that isn’t real.
And the effects? They can be truly disheartening:
💔 A hit to your self-confidence: Constantly comparing yourself to an unrealistic standard leaves you feeling like you’ll never measure up.
⚡️ Low energy and enthusiasm: Chasing someone else’s version of success is exhausting and unsustainable.
🚶♀️ Withdrawal and isolation: Feeling like you don’t belong leads you to pull back from opportunities and connections.
If this is you, it’s no wonder that you end up feeling like an imposter in your own business.
Reconnect with Your Why
If this resonates with you, I want to encourage you to pause and reflect.
Remember why you started your business in the first place. What was the initial spark that inspired you to take the leap? What dream or idea set you on this path?
When I work with clients, we often revisit this pivotal moment—the one where the excitement, joy, and flow of ideas were alive and energising. It’s a powerful exercise because it reminds you of who you are and the kind of business owner you want to be.
Reconnecting with that spark can reignite your passion and help you let go of the unrealistic image you’ve been chasing. You don’t need to fit into someone else’s mould. In fact, your uniqueness is your greatest strength.
The World Needs You, Not a Copy
Letting go of the comparison game isn’t always easy. But here’s the truth: the world doesn’t need another carbon copy of someone else. It needs you—your vision, your way of doing things, and your perspective.
If you’re feeling disconnected from your spark right now, know that it’s not gone.
It’s still there, waiting for you to add some fuel to the fire.
Give yourself permission to create a business that feels good for you—one that aligns with your values, strengths, and dreams. You’ll not only rediscover your enthusiasm but also build something authentic and sustainable.
You don’t need to strive to meet an impossible ideal. What makes you special is already within you, and embracing that will help you build a business that is both authentic and meaningful.